PR (Page Rank)
PR is not what it was. It's tempting visible part of a mysterious iceberg.
There unconsciously give money to buy links on high
PR sites.
There were no good if the site has the same theme with you.
ex. If page1 has a link to it from page2, this will help more page1.
If you have the link on page3 then page1 will choose only the money lost
It would be ideal to have unidirectional links from sites of similar profile.
In this way for search engine become an authority in your field.
Ex. page1 has thousands of links to vendors sites.
In this case it's matter more and quantity ... links.